Posted April 22, 2020
The only movie theater in River Falls has been in operation for 93 years. Located in the center of town on Main Street, the Falls Theatre is in walking distance of residential neighborhoods and the campus of the University of Wisconsin-River Falls.
Along with other movie theaters across Wisconsin, the Falls Theatre canceled all showings until further notice due to the statewide stay-at-home order meant to slow spread of the coronavirus. Non-essential businesses must remain closed through May 26 at the earliest.
But the Falls Theatre has found a way to keep its business alive during this time of uncertainty. The theater now offers delivery and curbside pick-up packages containing popcorn, candy, soda, and hot snacks.
The independent local theater has long been popular with area residents and college students alike for its ticket prices that are lower than those of big movie chains and for its inexpensive concessions.
“I am thankful for the support from the River Falls community during this time. We wouldn’t be able to do this without them,” Falls Theatre owner Michelle McCulloch said.
Delivery is free from 4:30-9 p.m. Sunday through Thursday, and from 4:30-10 p.m. Friday and Saturday. The system is set up for people to call and order by phone to ensure social distancing.
“I’ve picked up a few runs from there already,” River Falls resident Greg Peters said, while getting curbside popcorn with his daughters.
The packaged options include popcorn, soda, candy, and some include a hot snack. Packages come in quantities suitable for families who need treats to pass around during movie night. The hot items offered include soft pretzels, mini-donuts, cookie dough and nachos with cheese. A variety of soft drinks are offered in addition to lemonade. Just about any type of candy is available along with the good, old-fashioned movie popcorn. Packages vary in price and quantities.
“There’s no better popcorn right from the movie theater,” 19-year-old River Falls resident Mattie Peters said. “Even if we can’t get the whole movie experience, we can bring a little bit home with us. I love the Falls Theatre and love supporting it.”
The McCulloch family has owned and operated the theater since 1972. In the summer of 2018 the Falls underwent renovation and expansion. The project was supported by the City of River Falls, which received an $82,600 Community Development Investment Grant from the Wisconsin Economic Development Corporation to fund the addition a second screen.